15 Lucas
Film, 360  
Plaza Vea  
 Fahrenheit DDB Peru  
Plaza Vea, one of the largest supermarkets in Peru, wanted to say: "We have prices just as low as the markets"; so we made them put their promise to the test by reviving one of the most emblematic programs of Peruvian pop culture that taught you how to shop in the markets with only 20 Lucas (5 dollars), only this time, the challenge would be greater.​​​​​​​
Effie awards - 1 Silver
Ideas festival - 1 Bronze

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