Hi, I'm Italo Reyes but I'm better known as @ITLegend in the world of videogames, since i was a child I preferred to draw and paint than play soccer with my family. At the age of 11 I started competing in counter strike, I was about to become a professional, I think that's why I consider myself a gamer, but then came karate, soccer, volleyball and now cycling a Peruvian gamer art director and i currently live from this. I like to make ideas that connect people and generate conversation. I'm currently in Brother, a creative school, learning more about what I like, videogames but now focused on ideas.
* EXPERIENCE
WILD / Mexico / 2023 - Actually
Boost - 2022-2023
Freelancer / 2020 - 2023
Wunderman Thompson / Peru / 2019 - 2020
Fahrenheit DDB / Peru / 2016 - 2019
Y&R / Peru / 2016
Copiloto / Peru / 2013 - 2015
* BRANDS
Pilsen - BCP - Cristal - Chevrolet - Scotiabank - Movistar - BBVA Continental
Promart Home Center - Caja Piura - Oechsle - Plaza Vea - UNACEM - Oncosalud
Fundación Peruana contra el Cáncer - Toyota - etc
* CONTACT
C: (+51) 977 985 886
E: ireyescarlos@gmail.com
AWARDS & RECOGNITIONS *
Lürzer's Archive //
Issue 5/2017 - Spot Promart Photographs
Future Lions//
2024 - Shortlist - Spotify Sound of Nature
Código Magazine and Latinbrands //
Sub 25 of creativity
Named 1 of the 12 most creative young people in the Peruvian advertising industry.
Ojo de Iberoamérica //
2019 - Shortlist - New Talents (Professionals)
2017 - Bronze - Film - Promart Photographs
Effie Awards //
2020 - Silver - Plaza Vea 15 Lucas
2018 - Gold - Movistar Preplan Soy Yo
2018 - Silver - Promart Tu familia es perfecta
Festival Ideas (APAP) //
2021 - Gold - El empuje del Perú - BCP
2021 - Silver x 2 - El empuje del Perú - BCP
2021 - Shortlist for Premio País - El empuje del Perú - BCP
2021 - Shortlist for Grand Prix - El empuje del Perú - BCP
2019 - Bronze - Social Media - 15 Lucas - Plaza Vea
2018 - Bronze - Film - Photographs - Plaza Vea
YouTube //
2017 - Top 10 YouTube Ads Leaderboard - Spot Promart Photographs
FIAP Jóvenes Creativos //
First Place two years in a row (2017,2018) for the first time in the history of the competition.
2018 - Gold - Pre Maraton Young Creative - Perú
2017 - Gold - Pre Maraton Young Creative - Perú
2017 - Silver - Young Creative - Argentina
* PERSONAL VICTORIES *
Cycling / 2023 - Actually
Tour Huacho (1,593 ms.n.m)- 160k (6:14:01) 10 Mar / 2024
Tour Canta (2,931 ms.n.m) - 100k (7:57:55) 24 Sep / 2023
Tour Chincha (1,163 ms.n.m) - 202km (10:13:50) 26 Jun / 2023
Tour Sayan (1,628 ms.n.m) - 130k (6:36:17) 4 Jun / 2023
Tour Super (1,655 ms.n.m) 177k (7:40:57) 21 May / 2023
Tour Canta (2,931 ms.n.m) - 100k (8:26:32) 23 Apr / 2023
Tour Huacho (1,593 ms.n.m)- 160k (8:39:49) 12 Feb / 2023
Karate / 2004 - 2013
6 Gold
2 Silver
1 Bronze
Videogames / 1997 - Actually
2023 - Valorant - Chile - Diamond
2023 - Valorant - Brasil - Diamond
2020 - Valorant - Start
2020 - Minecraft - First home
2020 - Apex Legends - First - Single player
2018 - League of Legend - Gold IV
2016 - League of Legend - Start
2001 - Gunz - Level 100
2000 - Gunbound - Gold double sided axe+
2000 - Counter Strike 1.6 - Start
1997 - Starcraft - First videogames