horA-cio
Film ⧆
Caja Piura ⧆
Boost ⧆
2023 ⧆
In much of Latin America, the rooster's crow is synonymous with punctuality, so when Caja Piura asked us for an idea to tell people to pay on time, we couldn't come up with a stupider idea than making a rooster crow "PAGAAA PUNTUAL" (pay on time).
Introducing Horacio.
Introducing Horacio.
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KV
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BEHIND
the SCENES
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